SUBMITTING STRATEGY
Our strategy is based on the professional quality of our work. However we propose different solutions which so adapt themselves to the various budgets and the needs of our customers. A big hotel 4 stars on Côte d'Azur has different objectives and budget with regard to a storekeeper who wishes to be known locally or another association.
We are specialized on Google but, of course we submit to all existing search engine or directory of your choice and also in different languages (english, french, and italian).
The basic elements of our strategy are here after :
- audit of your web site,
- choice of the search engine(s) you would like we submit your web site to,
- choice of the keywords. This is the cornerstone of SEO,
- optimization of your site,
- all url's,
- verify easy access of pages and server,
- creation of meta, verification, analytics,
- creation of sitemap,
- sites flash and frames,
- submission to search engines & directories,
- submission to directories,
- submission to same subject sites.
Audit of your site
POSITIONNEMENT 1er analyze your site to identify and put away the bad factors and to determine all the points which can be improved for an optimal indexation for the search engines.
Personnalized advices could be suggested if needed to improve also the content and the time react of your web pages on your main keywords and the Google's robots.
If your site is not yet created or a new look is needed, partial or entire, we can suggest you to contact our partner the Web Agency Sytweb & Com.
Choice of the search engine(s)
There are engines the most known for Google, Yahoo, MSN, Here we are, new which will soon have a big fame which it is necessary to take into account and a whole stream of French and foreign engines. Engines can be also chosen according to your geographical place in case you would wish a regional, national, French-speaking or international referencing.
Importance of the site
The site asks obviously for a more important work if it includes several pages or if it is represented by the Web only one page serving as advertising medium. Its importance also depends on languages in which it is written.
Indeed we have French specialists of
Italian, German, English origin who are responsible for the quality of
the contents of texts in all these languages.
Choice of the keywords
The choice of the keywords must be done at the beginning. In fact, the optimization is studied according to the keywords chosen. These keywords or expressions have a double impact. They must represent your site clearly and also meet the needs for your customers. Namely they must be the words that your visitors and future customers will write quite naturally on the line of search for their window Internet. This is the research of the keys for positioning. POSITIONNEMENT 1er provides you a list of relevant words or expressions key compared to the contents of your site and research of the Net surfers for agreement. That can appear simple, however it appears more often than one could it think of the differences between the choice of keywords of the owner of the site and the keywords that its visitors will register for finding a site of this type.
A thorough study of these key expressions is capital. It is it also for the referencing which, today, so that a site is well recognized, request a list of approximately 200 keywords. It is also necessary to hold account of the key words used by the competitors, from where a preliminary study. A good knowledge of the tools of research which are used to find information and site starting from a request on a word or a key expression is of primary importance. At the time of a request by keywords the engine will provide a page of answer which posts a list of sites classified by order of relevance and according to an algorithm defined at the beginning. Each engine has its own criteria of relevance, it means that saying a site which arises in good position on Google for example is not certain to be well positioned on the other engines.
Optimization
Optimization is the study of each page of the site from a point of view of the orthography, value of the contents of the text of each page, place and number of key words positioned on the various pages. On certain pages, we can ask you to modify or reorganize apart of your text. We do not create doubles of banner pages or invisible pages, these techniques are assimilated to the Spam and your site is likely to be found on a black list. We use various tools to :
- to find the competitors for these key words and the competitors in general, to check and balance the density of the key words, to study the impact of their position in the title, the first sentence of the text, the first paragraph of the page and the page,
- to compare the densities with these of your competitors.
The search engines use programs robots which traverse
Internet. The latter analyze the source code of the pages which they
meet and index them in their data bases.
The sites flash or with frames are optimized with a special attention,
because Google and the major engines do not appreciate too this kind of
sites unless they are created perfectly and the robots do not disturb.
We use special beacons for this kind of site.
Once the optimization of your pages finished, 2 choices are at
your disposal to put on line your new pages :
-
sending of your new pages under file format zip with address email that you will provide us ; then you replace the existing pages by the news,
-
you provide us access of your web hoster and let us replace and publish directly (see the offers).
Url's out and inbound links
The choice of the names given to the bonds or URL' S must hold account of the key words, the number of characters and the competitorsCréation des balises meta, vérification, analytics
Building meta, verification, analytics, …
Among the important points the TITLE is
essential. The search engines give large importance to
the title. It must absolutely contain the most important
keywords, preferably at the beginning. To vary the title from one page
to another, makes it possible to vary the keywords. The optimal length
of TITLE is on average of 60 characters and approximately 10
words according to the search engines representing ten words
approximately.
The meta "description" (150 to 200 characters) and "keywords"
are perhaps monitored or used by the robots of Google, but much of
search engines hold account of it. Besides the majority of them use the
meta to post description or the title in their search
engine… Use different META on each page because
they must represent the contents of the page. The option "alt" of the
beacon "img" is taken into account by Google and is ignored by Yahoo.
The meta of checking is used for Google....
The Analytics parameters of the sites
to be referred make it possible to manage your profiles of Web sites,
to create personalized or preset filters and to control the access to
your Analytics reports/ratios.
Sitemap files creation
The file sitemap is used to locate and of support of checking for the engines, mainly by Google.
Flash Sites & Frames
There is a problem because the majority
of the robots of indexing do not visualize the contents of the flash
file. Thus, if all the site is built in Flash, the robot will see
only HTML files, from where impact on positioning following
referencing. We use a meta object if needed or we create a
HTML version of the version flash.
As for the sites frames, it is also necessary to carry out a particular
optimization, from where an impact on its cost as for the sites flash.
Submission to the Search Engines
The tender with the principal engines
like Google, MSN, Yahoo, Voila... is carried out manually. For the
other search engines and the directories, we can according to your
needs and budget to carry out a manual or semi-automatic referencing
with a program known by all the worldwide experts in submission :
PROFESSIONAL IBP &ARELIS.
The definition of manual referencing is as follows: proposal for a one
site at the specific heading of tender to each tool of research and to
fill the various fields requested.
A precise list of all the directories and search engines to which your
site will have been subjected, will be given to you, as well as the
list of the associated directories which referencing the site at the
same time as certain engines.
Submission to the directories
According to whether the site is new or needs only to be referred again, the tender will be different. For a new site, it is important to quickly obtain a significant number of bonds and visitors, we will thus recommend tenders with groups of directories chosen among the most known by their number of visitors, their serious and their pagerank. Then, that it is a new site or an already existing site, the tenders will be manual with directories chosen according to the subject of the site and of his localization …
In a directory, each site is classified in one or more categories corresponding to the subject covered by this site. The indexing is not automatic and the food of its data base is completely different from that of the engines.
Each site subjected to a directory is visited and analyzed by one or more documentalists called netsurfeurs. If the site seems to them interesting or if it seems to bring more to their base, then they produce a summary of this site and then index it in their base in the suitable heading.
Search Engines
Within a search engine, the indexing is
automatic. I.e. that each engine has a robot (or spider) which will
analyze your site and will index it according to the data that it will
find and in the way in which these data are laid out in the source code
of your pages.
Submission with a theme
The last tender is that of the topic of
the site. We privilege a search for directories and sites having the
same objective, field or subject, but with a thorough study in order to
choose that those which present a good pagerank. The level of
the research of pageranks will depend on the place you would like to
have for your web site or web page.